Above is the new video for Bay Area artist Erk Tha Jerk's single "Perfect Mistake" featuring female vocalist Netta (both on the track and in the video). The song is taken off The Prelude, the free EP release and precursor to the Richmond, CA artist's anticipated full-length debut Nerd's Eye View which will arrive in Amoeba on November 9th. Dramatic as the engaging video is, it is even deeper and more profound than it first appears, since according to the artist "Netta represents the music industry in the video. The diamonds represent the fancy things that 'it' can bring. In the video, it makes me feel wanted, then, in the end, sets me up and leaves me worse off that when I started," says the artist, speaking like a music biz vet rather than someone who has yet to release his first album.

Based on the work he has done so far, not to mention the following he has already built for himself, I strongly believe he is going to be one of rare popular Bay Area hip-hop artists who will transcend his NorCal appeal and make it big nationally & internationally.  

Earlier this week the Richmond, CA artist was in NYC visiting various radio stations and rap magazines (word has it he will have a very special item in XXL magazine), and handing out free copies of The Prelude CD (which has an Amoeba logo on the back cover and can be found at the two Bay Amoebas on the counter if you are lucky). But if you cannot find a physical copy of the free EP, don't worry: you can download The Prelude for free here. I met up with him for a minute in the Chelsea district of Manhattan -- video below. And when Erk Tha Jerk's album Nerd's Eye View drops in November check back here on the Amoeblog for an in-depth interview with the artist.