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Parkway Pumpin - Be Pumpin' Hits Like its Motown

CDs, cassettes
Parkway Pumpin Records logoAlthough many independent labels appeared in the wake of New Orleans's 1991 bounce explosion, Parkway Pumpin' was one of the first. It was also one of the most influential stables of talent, although the limited finances of KLC (the man behind the boards) resulted in precious few recordings. When Master P relocated No Limit from Richmond, California to New Orleans, most of the original roster (aside from his siblings) was taken directly from the legendary Parkway label.

Most of Parkway Pumpin's associates never got around to recording with the label. Artists like Fiend, Mac (as Lil Mac The Lyrical Midget), Mystikal Mike (as Mystikal), Mr. Serv-On and Da Hound (Da Gert Town Hounds/Full Blooded) all went on to record popular records at No Limit without having anything released in their time at Parkway Pumpin'. Only one future No Limit Soldier did, Soulja Slim.

39 Posse
39 Posse cassette
The first act to record on Parkway Pumpin' was 39 Posse, a trio comprised of Shack, DJ KLC and MC Dart. Shack was born Derrick Mushatt in 1970. He grew up in a large family with nine siblings. For work, he delivered pizzas and worked on an oil rig, rapping at parties during his time off. When the oil industry in New Orleans collapsed, Mushatt lost his job and became addicted to the painkillers he took due to a work injury. DJ KLC was born Craig S. Lawson. He grew up in the Melpomene projects. His father played saxophone and Lawson, nicknamed "The Drum Major," followed in his musical footsteps, playing in the Green Middle School marching band. Lawson later moved to a house in Uptown on Parkway. Lawson's production genius can scarcely be exaggerated and he deserves to be as widely recognized as the justly lauded Mannie Fresh, who was a childhood friend. They both began producing around the same time. A year after Fresh's production debut with Gregory D, DJ KLC  and DJ Treble appeared on MC J Ro J's "Ain't Nuthin Nice" in 1988. Unfortunately, I haven't been able to find anything about MC Dart. 39 Posse released39 Posse 39 Automatic their debut single, "Clockin' / Pumped in Power," in 1991.

39 Automatic
In 1993, 39 Posse dropped their debut full-length, 39 Automatic. Songs like "Ask Them Hoes," show KLC's nascent sound to already be immediately distinguishable from other triggerman-employing producers with his use of deep, sustained bass and martial snares. "Stuntin' Stars," "Bitch I'm Dart" and "Pass the Snake" are like a low budget, gutter versions of later Beats By the Pound produced tracks, with their hard beats and bluesy piano. For fans of No Limit's production, it's well worth seeking out.

Lil Elt & DJ Tee's "Get the Gat" and "Get The Gat Gemix" from the same year showed KLC easily capable of knocking out enjoyable but standard bounce.


On Parkway Pumpin' there were obviously no contracts, and artists including KLC himself often simultaneously worked at other labels. In 1994, KLC played keyboards and 39 Posse produced EXD's No Elevation for In the House Records. Mystikal (now minus the "Mike") recorded his debut at Big Boy, where KLC also produced a track for veteran New Orleans rapper Sporty T.

Soulja Slim and B.G.

Magnolia Slim recorded Parkway Pumpin's sole release in '94, his debut, Soulja fa Lyfe. To fans of Soulja Slim's later stuff, it's immediately clear that this too is the work of someone most commonly described as being "the realest." Here is the New Orleans susperstar who, though having a slightly higher voice, is already mixing crudeness, scariness and humor on highlights like "Kickin it for them Hoes" and "Powda Bag" in a captivating combination that made him so enjoyed by so many.

In 1995, Magnolia Slim recorded The Dark Side EP (produced by KLC and featuring 6 Shot) at Hype Enough. Fiend followed Mystikal to Big Boy and recorded his debut. That same year, Master P moved to his grandmother’s in New Orleans from his mother’s in Richmond, California. Back in California he'd established No Limit records with an inheritance from his grandfather in 1990. Though in California his solo records and West Coast Bad Boyz compilations were viewed by some as underground classics, he had little traction in the south. Once he arrived in New Orleans, he quickly signed Mia-X and Tre-8 to his label. In addition to them, P blew up into the household name he is today by signing most of the Parkway Pumpin' talent, including, most notably, KLC, who as the leading figure in Beats By The Pound transformed No Limit from a little-heard west coast label into a southern powerhouse that sold over 50 million units. In 1998, alleging across the board unfair business practices, nearly everyone left No Limit and most of Beats By the Pound, including KLC, who continued as leader of The Medicine Men. 

Tragically, the previous year 39 Posse's 28-year-old Derrick Mushatt was shot nineteen times at the intersection of Philip and Clara. In 2003, 27-year-old Soulja Slim was shot four times on the way to a performance in front of his mother's home. KLC lives on; a few years back he released this amazing song with former Parkway Pumpin' figure Fiend.



Posted by Eric Brightwell on June 27, 2009 at 04:34pm | Comments (1)

Relevant Tags

New Orleans Rap (12), Bounce (12), 1990s (35), Gangsta Bounce (3), Klc (1), Uptown New Orleans (1), Soulja Slim (1), 39 Posse (1), Mannie Fresh (6)

Comments

Happened to run across this on the web; just wanted to comment the article. You captured a lot of undisputed truth. This music is classic. Inspirations from Eric B and beyond. To grow in that New Orleans is a surreal memory for me even if I didn't get into everything that New Orleans has to offer. Of course everybody (or a lot...blessings to those who hate their pasts) feel like that about their growing years. Just like life is today for a lot of youth, good or bad, you're living it. Soulja Slim was a tremendous loss for those who believed in a change in market practices. Another great BLACK politician artist friend {etc} cut short of a life to provide and instill greatness to the minds of a many youth worldwide. KLC was and is instrumental -- pun intended of course -- to the world of music. I can't help but to pick up the influence of New Orleans in HITS out there today by many. And not to even mention the simple beauty of the beat...The Clipse's "I'm Good" seems like an allude to beats I've heard around school bands, (of which I wasn't in but I digress), the transformers in the apartment courtyards, cafeteria tables, on Rita...my fault, I'm writing more here than in my own blog, lol. Something about inspiration.

Posted by Shawn on November 2, 2009 at 07:30pm

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