Born in North Dakota, Mr Bubble was created by the entrepreneur Harold Schafer (1912 - 2001), who founded the Gold Seal Company during The Second World War. Schafer also invented Glass Wax and Snowy Bleach; each of these brands became the number one selling products in the world in their respective categories by 1960. In 1986, Schafer retired and sold his Gold Seal Company.
Ascendia Brands, the Hamilton, New Jersey based present day owners of Mr Bubble and makers of health and beauty products such as Baby Magic and Calgon, said they have filed a voluntary petition for reorganization under Chapter 11 bankruptcy protection and are seeking a buyer for the business. Reports say Ascendia and five affiliates listed debt of $279 million and assets of $194.8 million as of July 5 in Chapter 11 documents filed in U.S. Bankruptcy Court.
So tonight, when you slip into your bath with your glass of sherry or a cup of chamomile tea, think of what Mr Bubble used to sing to filthy and grubby kids everywhere, “I’m Mr. Bubble and you can watch me pop!”