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Amoeba SF Celebrates Mardi Gras 2008

Posted by The Bay Area Crew, February 9, 2008 04:13pm | Post a Comment
Every year the staff at Amoeba San Francisco looks forward to the Fat Tuesday Celebration, and this year something was added to the mix:  the parade would involve children from the Boys & Girls Club, from around the corner on Page Street, making it an honest-to-goodness community event. The idea of bringing kids in to augment the parade brought some added anticipation and excitement from the staff, as we'd hoped.

With the store decked out in beads, and the traditional colors of purple, green and gold adorning the aisles, the staff was treated to superb and sublime Cajun food catered by Cajun Pacific, as a steady stream of music -- from New Orleans to Brazilian Carnaval --was provided by DJs in the afternoon. Costumes, headgear and decorations had already started to proliferate, and the festivity started to become infectious.

Just before five o'clock, the children arrived, bearing homemade signs and costumes, many of them relishing the opportunity to hide behind colorful masks and brandish noisemakers. They lined up on the ramp, eagerly waiting for the parade to begin. The staff started to gather at the info booth, next to the giant crawfish on the rolling cart, feeding off the energy of the spirited kids. With the invited guests, it really did feel like a celebration.


Finally, Big Ant, adorned with the crown and cape indicating his status as Parade King, led the restless crew down the aisles, once around the store and into the street, joined by other costumed employees and staff. Kathy held up a big MARDI GRAS sign to alert the onlookers, and for the first time the Amoeba Fat Tuesday parade greeted the public and crossed Haight Street. The young krewe snaked around the block to Page, passing the Boys And Girls Club and curved back towards the store.


After three contestants were judged winners in the costume contest and awarded Amoeba gift certificate prizes, the King Cake was served and the party  people dispersed. The music continued as Joe Goldmark spun New Orleans oldies, and the sunlight faded into Ash Wednesday, ending this year's Carnaval. 



- Allen Leong

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Amoeba Music (53), Boys & Girls Clubs Of America (1), Fat Tuesday (15), Cajun Pacific (2)