Vietnamese New Wave

Are any of my readers out there Vietnamese? I was turned on to this amazing genre by the Jewel of La Puente, Ngoc Nuyen. I have asked the experts here at Amoeba Hollywood about "Vietnamese New Wave" (also referred to as Asian New Wave at times) groups and no one seems even remotely familiar with any of them, with the exception of Chris Matthews, to whom "Modern Talking" sounds familiar ...

First of all, when people talk about Vietnamese New Wave they’re not talking about Vietnamese artists (although there is Thu Thuy, Lynda Trang Dai and supposedly a tieng viet cover of a Night Society song), but rather a movement that includes mostly German Euro-disco, Italo-disco and English synthpop artists who acquired, through means that no one seems to understand (although it definitely involves mixtapes) massive popularity amongst Vietnamese in Cali, Texas and Canada (and maybe elsewhere).

And whilst there’ve been at least four or five documentarians who’ve explored the popularity of still supposedly strange popularity of Morrissey amongst Mexicans and Mexican-Americans, to my knowledge no one has yet delved into the mysterious “Vietnamese New Wave” movement in which (in addition to OMD, Pet Shop Boys and Gazebo's "I Like Chopin" four German performers, with no radio play, no MTV exposure, no Amazon recommendations, no local performances came, against all odds, to achieve stardom in the Vietnamese immigrant population.

To start with, the term “new wave” as used in music means many different things to different people. History records that Sire records head Seymour Stein was the first to borrow the term from the 1950s and 60s film movements from Europe to describe the bands that played at CBGB like Blondie and the Talking Heads. Before long it seemingly became applied to any band formed after 1976 and was applied to such musically dissimilar artists as Spandau Ballet, Elvis Costello, Tom Petty, the Thompson Twins and definitely anyone with asymmetrical hair or '80s fashions regardless of their sound. By the late '80s, I don't remember anyone really using it anymore. "Alternative" had pretty much replaced it as the term for anything underground or bizarre (at least in Columbia, Missouri, where I was still living.) Anyway, in the context of Vietnamese New Wave, four performers loom large that are pretty much completely unknown by every non-Vietnamese I’ve talked to (except DJ Lance Rock, pictured below, with Vietnamese New Wave expert Ngoc-Thu Nguyen and some people who've never even heard of Modern Talking).


“Hi-NRG” was a term coined by the UK magazine Record Mirror which had a Hi-NRG chart and was used to describe songs with a staccato sequenced synthesizer as heard in Hazell Dean’s “Searching (I Got To Find a Man)” and Evelyn Thomas’s “High Energy.” This music, filtered through songs like Dead Or Alive’s “You Spin Me Round (Like a Record)” became known as Eurobeat to some, although I have never heard anyone arguing about the distinctions of these sounds until the age of the chatroom, many years later. There argue about what’s what and even Freestyle was frequently marketed as Hi-NRG in the US (as well as Latin Hip-Hop and who knows what else). Canadian band Lime were often considered Italo-disco. I’m not an expert but there is a common sound to the stars of Vietnamese New Wave, as I’m sure you’ll hear if you take the time to watch these awesome videos.

In my research I have found that they have a “New Wave Night” at the Shark Club in Costa Mesa on the first Friday of every month (in the Red Room) and it's specifically Vietnamese New Wave so I’m going to have to check it out for further research and get back to you.

Bad Boys Blue
Bad Boys Blue were formed in Cologne, Germany in 1984 by producer Tony Hendrik and his lyricist wife, Karin van Harren. The group itself was comprised of a British, an American and a Jamaican. They became most popular in Russia, South Africa and Ukraine.





C.C. Catch, born Caroline Catharina Müller in Oss, Netherlands, moved to Germany in the 1970s and eventually teamed up with writer Dieter Bohlen in 1985, who produced all of her hits (well, hits in Belgium, Germany, Switzerland and Yugoslavia) until they fell out in 1989.







Modern Talking
Modern Talking were formed in Berlin by Dieter Bohlen and Thomas Anders in 1984. They split in 1987 after achieving considerable popularity in Argentina, Austria, Finland, Iran, Scandinavia, South Africa and Switzerland. In the UK they were marketed toward fans of gay duos like Erasure, the Pet Shop Boys and trios Bronski Beat and Culture Club despite their heterosexuality. In their videos and live performances they usually consciously appeared with a measured distance between them fearing that their assumed gay image was holding them back. In 1985, Thomas Anders began wearing a necklace which spelled out his girlfriend’s name in gold letters.



Sandra Cretu (born Sandra Ann Lauer in Saarbrücken, Germany) was in the disco group Arabesque and before she began performing solo as Sandra in 1984. After teaming up with her then boyfriend Michael Cretu she became immensely popular in Germany, Israel, Lebanon and Switzerland. In America she is still mostly known, if known at all, as the female voice in “Sadeness,” the hit single of her by-then-husband’s group Enigma. She’s the one whispering “Sade, dit moi. Sade donne moi.”



Go here for Part II of Vietnamese New Wave!