Amoeblog


Tools of the Trade

Posted by Mr. Chadwick, October 20, 2007 01:24pm | Post a Comment


There are many reasons to add a sticker to the front of your release...Maybe the designer left out some minor detail (like the Band or Artist name)...Maybe there's an unexpected hit...other times repackaging a previous release requires an announcement of the enticing goodies that have been added to boost sales...the list goes onandonandon...Here's a collection of well done promotional stickers...




   Novelty design tie in for Ms. Ward's big hit    








   Moon Chart and Moog...perfect 70's pitch points









Import pressing distributed by Jem, seems like the French language sticker might have reminded customers in the states that this was an exotic piece, therefore "rare" and an obvious must have...

1st US issue for the debut clash album, different tracks and a bonus 7" insured repeat purchases by those that already had the UK version.

Above we have a classic example of the "how else will anyone know what this is" type promo sticker. Unlike the previous stickers, this one is directly on the cover. Although usually this sticker would be on the shrink, thisis white label promo copy that had both the timing strip and the promo sticker adhered to the cover...
 




        
        A modern release, similar to the Joni LP...


For our final example, we'll save the best for last...GOLDMINE!!!




2, count'em 2 hit single stickers!!!  "See Saw" fits in beautifully with the color scheme and general feel of the layout, while "I Say A Little Prayer" is similar to the Anita Ward sticker in that it's a bit of a novelty tie in with the song title, using the black letter font typically associated with all things biblical.  Also included and old price code sticker from what chain??? Let us know, I'd love to do a bit just on price tags from yesteryear. Hmm...

Relevant Tags

Aretha Franklin (13), Joni Mitchell (20), Clash (2), Moog (4), Beatles (97), Anita Ward (2), Promo Sticker (18), Mogwai (5)