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ANTI-CONSUMERISM AWARENESS CREATION MECHANISM

Posted by Billyjam, October 3, 2007 08:26am | Post a Comment

In recent years in many US and European major metropolitan areas various eco-friendly and anti-consumerism organizations have been staging fully legal acts of protest. One example is the above "awareness creation mechanism" in which once a month in the UK a group of anti-consumer activists all pushing deliberately-empty shopping carts ("trolleys") form a human chain of sorts as they push these symbols of consumerism in a zombie like fashion around the megamart. Thanks to Adbusters for this video posting. Incidentally, the music playing as the background soundtrack is Goldfrapp's "Lovely Head" off the CD Felt Mountain (Mute). For more information on this Whirl-Mart project click here.

Relevant Tags

Adbusters (1), Goldfrapp (4), Consumerism (3), Public Pranks (3), Whirl Mart (1)